YC founder and CEO Yevgeny Kuznetsov is starting a new mock startup. He wants to learn more about companies that want to reduce their carbon emissions, but don't do so. Here he explains the process of interviewing potential customers in real life.
YC often says "talk to your users", but actually doing that is surprisingly tricky. YC Group Partner Gustaf Alströmer gives non-obvious advice on how to talk to both current and potential users, how to run a great user interview, and how to interpret the feedback in these conversations.
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