25min chapter

Reveal: The Revenue AI Podcast by Gong cover image

How to change focus from seller to buyer needs

Reveal: The Revenue AI Podcast by Gong

CHAPTER

Changing Perceptions of Sales

Carol Mahoney discusses the negative perceptions of sales and the need to shift focus to the needs of the buyers. She emphasizes the importance of changing the image of the sales profession and highlights the need for a scientific approach in sales.

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