In this episode, we’ll hear how innovation is key to transitioning from a take, make, waste linear economy, to a circular economy where, through design, we can eliminate waste and pollution, circulate products and materials, and regenerate nature.

During the recent COP26 UN Climate Change Conference, the Foundation’s Emerging Innovators Manager, Ella Hedley, hosted an innovation session showing how disruptive start-ups around the world are demonstrating viable circular economy business models.

Ella spoke with Josephine Philips, Founder and CEO of clothing alterations and repair app Sojo, and John Atcheson, Founder and CEO of Sellalong, which works with retailers to keep products and materials in use.

We’ll also hear from Morgan Stanley’s Chief Marketing Officer and Chief Sustainability Officer, Audrey Choi, Infinited Fiber Company’s CEO, Petri Alava, and Zalando’s Head of Circularity, Laura Coppen.

Watch highlights from this session at the New York Times Climate Hub, held alongside COP26.

Explore more circular economy examples and case studies

Find out more about the Ellen MacArthur Foundation

Discover more about the companies featured in this episode:

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