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4min chapter
#735 - Rory Sutherland - Hidden Psychology Of The World’s Best Advertising
Modern Wisdom
Choosing a House and First Impressions
In this chapter, they discuss the concept of choosing a house based on the downsides that other people dislike but don't bother you, such as living next to a railway line or a pub. They also explore how first impressions and initial criteria don't always determine long-term enjoyment in relationships and other aspects of life.
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