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Mindstuck with Michael McQueen
Brainfluence
Overcoming Resistance to Recycled Water
The chapter delves into the challenges faced in San Diego regarding using recycled water, highlighting the irrational disgust and resistance from the public. It discusses the successful strategies employed to change people's perspectives through language, metaphors, and experiences, emphasizing the importance of addressing both logical and emotive aspects of decision-making. The content also explores the psychology of decision-making, the backfire effect of contrary information, and the significance of empathy and storytelling in conveying messages effectively.
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Listen to the best highlights from the podcasts you love and dive into the full episode