19min chapter

The Jack Carr Channel cover image

Be Legendary - Bert Sorin

The Jack Carr Channel

CHAPTER

Product Packaging and Marketing

The speakers emphasize the importance of packaging and marketing in launching a product, comparing it to the experience of receiving a new Red Bull product or an iPhone. They discuss the need for all elements, including packaging, to be of the same high quality as the product itself. They also express gratitude to early supporters and discuss the potential collectibility of first edition books.

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