Getting the Right People on the Bus

i've read pretty much all the business books, my favorite is probably good to great. i think a pivotal moment that helped kind of recraft my thinking around the art of marketing in two thousand 15 was when i took a certification programme at medil with professor randy lavik. And it was all about content marketing and content strategy. All of a sudden it dawned on me that instead of focus all his energy on just simply restating why i thought our company was so good, changed the message to fulfil a need for our customers. What could we put out there that would actually help them succeed? That was beyond products and services?! I'm really excited to highlight and share some of