How to Better Understand Your Opponent and Win More Josh Barkan, Esq.
Negotiate Anything
00:00
The Importance of Understanding Your Strategic Business Purpose
You have to understand which hat you're wearing because in an organization, there are multiple roles that we play. And it's important to have those internal dialogues first because you play a different role and so you have to think about it as a different negotiation. So paying attention to this strategy that you're giving us with those individual conversations within the company and externally is going to be critical.
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