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UP348 The Squeezed Middle - The Valuation Question

Unofficial Partner Podcast

CHAPTER

Exploring the Promise and Challenges of OTT Media Delivery in Sports

This chapter discusses the fulfillment of the promise of over-the-top (OTT) media delivery in sports, exploring financial perspectives, investment in OTT, and reaching fans directly. They also highlight the challenges faced by clubs in creating direct-to-consumer propositions and emphasize the importance of data acquisition and engagement strategies.

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