Candid Reflections on 7 Years of SMB Ownership
Acquiring Minds
00:00
Building Success Without Advertising: A Sign Business Story
The chapter explores a sign business's remarkable growth and sustainability without traditional advertising, focusing on the company's reputation, customer service, and strategic hiring process. It discusses the company's expansion plans and its focus on personalized service for local clients, while also highlighting the challenges and strategies for owning a sign business, including profitability, talent retention, and employee training.
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