How to Write a Sequence of Emails

The first two emails are usually about, we like to start our emails about really, what is the problem? And then from there, we'll write something about what our solution is or what our offer happens to be and share that provocative point of view on it. The third email, we still implement a bump type email. Sometimes executives are just busy and something is short that bubbles it up to the top of their inbox, I still think works. A fourth email typically has been, we'll figure out whatever the best piece of content is, whether that be a case study or a video or whatever it happens to be. We've had some good responses from that approach as well.

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