The Health of the Festival Market

A few years ago, I might have said there was the headline, kind of the big ones that made it. And then what happened though is they quickly went to these one and two dares. You've got to now be a more single shot festival that stands for something. So we're seeing in the UK here, Europe, if you're starting smaller and simpler, you're probably going to have success. The Lala's outside of America are doing really well; Bonnaroo has roared back so far this year. If you hit an idea that can run with it, but you don't start a multi-shot or big idea," he says.