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291 - Ask Me Anything with Chris Walker: Episode 3 |Demand Gen Live S2 x81

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Strategy and Execution Matter a Lot

Both the strategy and the execution matter a lot. It breaks down because people don't know what to do and they don't know how to do it. So great points yus made about is can be that harbord approach. i come from tha d t c background, so i'm all in e commers brand. We saw clothing or mine. An i landed this opportunity to work with the sales and marking team for this parwell company. They're about 30 to 50 people in size, riht ow, and they're heavily on cold calling trade shows like you. Lanchte webb said, kay, how do ye create this demand? Ri and i came across your

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