2min chapter

The Jordan Harbinger Show cover image

507: Robert Cialdini | A New Look at the Science of Influence

The Jordan Harbinger Show

CHAPTER

How Do We Get More Likeable?

If you're good looking, people will assume that you're smarter or more competent. The principle doesn't really seem to work in the other direction. There is also something called a horns effect. If there's something negative about you, distinctively negative people then associate other negative things with you. So we have to be sure that our first encounters with people are very positive, welcoming letter,. doing something nice for them first, giving them a compliment and pointing out a similarity between the two of us that exist. And then we can build much more fcently from that platform to become likable.

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