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Demos, champion enablement, and buyer turnoffs with Grace Tyson
Outbound Squad
How to Respond to Oppositions to Product Demos
Jason Bay: You still have control to decide how much control you're giving over to the prospect. He says 93% of the decision is made when you're not in the room or something like that. So would you rather be controlling the way they're thinking about it and guiding it? Or let them make that decision anyway on their own, he asks.
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