The Role of Being a Swiss Company and Designing for Differentiation

David Allemann visits Google to discuss his company ON, one of the fastest growing global sports brands. He also discusses his career journey, product success, IPO story, & how ON was able to become a prominent name in the saturated market of athletic shoes.

David Allemann co-leads the Swiss Sports Company ON, and puts a special focus on product, design, marketing and the direct-to-consumer business of the company. Previously, David worked at the intersection of business and creativity at McKinsey & Company, as Managing Director of advertising agency Young & Rubicam, and as CMO of design brand Vitra.

Visit http://youtube.com/TalksAtGoogle/ to watch the video.