My guest today is Wes Kao, co-founder of Maven, a very popular online course platform.
Wes and I talked about how to create, market, and teach an online course and make $20,000 or more per cohort. I especially love Wes’ frameworks about how to:
Build a spiky point of view to stand out with real examples
And use the state change method to keep people interested
Timestamps:
00:00 Spiky point of view
01:11 Introducing Wes Cao and the Power of Online Courses
01:42 Wes Cao's Journey: From Marketing to Maven Co-Founder
04:00 The Rise of Cohort-Based Learning with Maven
06:16 Empowering Operators to Share Their Expertise
10:03 Creating Your Course: Market Demand Meets Passion
13:51 The Essence of a Spiky Point of View
18:51 Leveraging Spiky Points of View for Course Creation
21:31 Unlocking Creative Writing: Beyond Traditional Controls
22:00 The Power of Risk in Sharing Bold Ideas
22:07 Content Creation: The Unpredictable Success of Authenticity
22:20 Decoding the Secret Formula of Viral Content
22:26 A Decade of Blogging: The Evolution of a Writer
22:50 Marketing First, Building Later: A New Approach
23:03 Case Study: Shivani Berry's Path to Course Success
24:24 Expanding Reach: Leveraging Other Audiences
27:39 Selling While Teaching: The Subtle Art
29:38 Engaging Cohort Courses: The State Change Method
32:18 Simplifying the Creator's Journey: Focus and Strategy
38:33 Closing Advice and Resources for Aspiring Creators
Where to find me:
Newsletter: https://creatoreconomy.so/
📌 Subscribe to this channel – more interviews coming soon!
