S2E12: BCG Live Case Interview Example: Market Entry
Strategy Simplified
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Revenues or Costs?
So I guess just cycling back, you mentioned that we're selling 900 cars, $80,000 a car. So I calculated that to be $72 million of revenue. And then we had, I was doing the revenue over the two years. So I added those together and I got $144 million. Is that okay with you? Sounds good.
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