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Marketing web3: Audience, Community, More

web3 with a16z crypto

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The Differences Between Coinbase and Web2

Coinbase is a centralized exchange and it offers people access to the upside from web three digital goods and tokens, but not by default in a way that involves root ownership. A lot of the web two-style marketing strategies work for a centralized exchange, which is why you do see centralized players with big ad budgets on the standard platforms.

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