2min chapter

The Futur with Chris Do cover image

236 - Lean in to what makes you different — with Dr. Emmanuel Probst

The Futur with Chris Do

CHAPTER

The Importance of Mission in Product Development

Ipsos CEO: People are going to have an opinion about the articulation, what it is that you actually deliver. What's non-negotiable is the mission of a brand - and this is what I was personally reacting to. "Go ahead and critique the articulation of it, but I'm still on course," says Ipsos boss.

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