S3 Episode 3: Positioning to W.I.N. in an era of SaaS Rationalization
The Marchitect
00:00
The Role of Product Marketing in Rationalization
Product marketing is about making the complex simple, not dumbing it down. Consumers think category first and make technology decisions based on how high of a priority that category is for them to purchase. If your product marketing team can effectively evangelize the category and specifically the problem of the category, then your product technology could be seen as the solution to that problem. And that's a huge lift.
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