Etsy's Evolution: Balancing Growth and Authenticity

This chapter explores the journey of Etsy since the CEO's appointment in 2017, focusing on the company's growth challenges and strategic changes that led to record sales during the pandemic. It discusses the ongoing tensions between handmade items and mass-produced goods on the platform, as well as seller concerns over compliance and competition. Amidst operational shifts and a commitment to supporting creators, the chapter reflects on the unique value Etsy holds in the marketplace and the community it fosters.