The Evolving Landscape of Sports Collectibles and Entertainment

This chapter delves into the booming market of sports memorabilia and cards, likening them to contemporary art for affluent collectors. It explores the marketing strategies that leagues are employing to connect with fans, while also addressing the competitive landscape with the rise of eSports and changes triggered by COVID-19. The discussion highlights the shifting power dynamics in sports entertainment, emphasizing the need for adaptability in meeting consumer demands.