BDTP. Segments & Lead Scoring with Jason Resnick
UI Breakfast: UI/UX Design and Product Strategy
How to Build a Longer Nerd Sequence
The typical nurture sequences relatively short. And then they exit that ultimation and join everybody else and start getting the live stuff it can be. I just helped one the other day actually, where he had a hundred and 56 weeks worth of emal my old cow. That's all three years. So what we did was build him p ss for offers that. He sells several different small courses and then a larger course, a flagship course, that sort of thing. But we built in that kind of mechanism for p s, where he can just kind of go in to his account and just change the p s on every fourth email. It depends really on the business needs, i would say.
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