The Information Action Fallacy: How to Define a Prompt

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The idea of ability and motivation being important has been around for a long time. But the breakthrough really was understanding there has to be a prompt. A prompt is anything that says do this now. And if we're trying to stop or reduce behaviors to minimize or get rid of the prompts, so you can design for behavior change simply by focusing on prompt design.

Whether you want to read more books or exercise more regularly, BJ Fogg has good news. “Habits are easier to form than most people think,” he says, “If you do it in the right way.”

As the founder and director of Stanford's Behavior Design Lab, Fogg has devoted much of his career to researching human psychology, motivation, and behavior. According to him, habit formation isn’t a product of simply doing something over and over again. “It's not a function of repetition,” he says, “it's a function of emotion.”

As Fogg discusses with host Matt Abrahams in this episode of Think Fast, Talk Smart, bringing our behavior in line with our goals is easier than we think — we just have to know the emotional levers to pull.

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