Glamour and Tension: The Launch of De Beers in London

It’s the late 1990s and rebel armies in Angola, Sierra Leone and Congo are bankrolling campaigns of mass murder and terror with diamonds. Now, after years of turning a blind eye, the diamond-buying public is starting to notice the bloodshed. 

But as the issue of so-called “blood diamonds” rises up the political agenda, De Beers is plotting what might be the boldest move yet in its long history: giving up its quest to control all the world’s diamonds.

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