20. Waiter, There’s a Physicist in My Soup! (Part 2)
Freakonomics Radio
00:00
Food Industry, So Slow to Embrace Nelson's Idea at First, Was Quick to See Potential
Nelson found a company in Pennsylvania, nothing in Indiana or Ohio. And we put in two 15,000 gallon tanks and filled them one summer with pizza sauce. We realized that you can't be half aseptic, it's got to be total. The people who make orange juice were quick to see its potential.
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