Creating a New Market for Your Product or Service

The goal is really coming out of the Russian strategy, just really focusing on what you do to differentiate with the competition. And so again, this will be something we've kind of expanded a little bit on as well. So now that we talked about identifying who our customers are, what alternatives they have to use to solve similar pain points that you provide. Those are great opportunities to go off and create a new market for your product. Really expand what your market reach is for that.