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Scaling CX Opportunities in Financial Services - with Ciprian Porutiu of Marsh McLennan

The AI in Business Podcast

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Transparency and Quick Feedback Cycles in Developing Customer Experience

This chapter emphasizes the importance of transparency and quick feedback cycles in developing a good customer experience in the financial services industry. It discusses engaging users early on, incorporating their feedback, creating an analytics platform, testing and automation, and the value of measuring and evaluating the user's experience on a day-to-day basis.

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