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Nike
Acquired
The Power of Brand Halo
The primary way that you get someone to be a 20 year customer of Nike is to go and spend money on the biggest athletes in the world. It's not like, oh, here's your $100,000 check, right? There's alignment and an incentive to be part of the biggest machine. "It also is massively scale economies driven because the way that you acquire customers and retain customers is with this brand halo," he says.
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