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195 - Rick Schifter, Senior Advisor, TPG Capital
Airlines Confidential Podcast
The Impact of Herb Kelleher on Southwest
Herb Kelleher was a strategy genius who knew he had to stick to what Southwest could do best. He maintained incredible discipline and avoided lots of fights, knowing he would lose. The magazine stories in 60 minutes interviews and writing a Harley dressed as Elvis were all image building for Southwest making flying fun.
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