How to Treat Your Listeners Well

We deliver through content, we deliver knowledge to listeners. That knowledge then gets carried on by the listener into other situations. It might be in a coffee room chat or a conference that meets someone else. So how do we help listeners do that part of their job with the podcast, spreading the knowledge and linking people back to the show so they can get more of the knowledge if they're so interested. Yeah, it has to be a win-win, exactly.