Manufacturer P&Ls Under Pressure, with Chris Perry, Chief Learning Officer & Co-Founder at FirstMovr
Unpacking the Digital Shelf
00:00
The Cost of Doing Business
Marketing, national advertising costs, retail media spend, shopper marketing costs. Education and training, travel expenses,. All of that may actually sit on like a corporate version of the P&L versus on your retailer P&L but these are all things that sit on that P&L overall. Retail media is being increased. We have more opportunity to win on a Walmart.com or on a Kroger or on a Target or on Amazon. They're also asking for a lot more money. So there's more money moving into certain buckets because relevant to E.com. And then any new data, whether shopper insights or sales insights or anything from the retailers or other third party solutions
Transcript
Play full episode
