Why Programmatic Buying Dominates CTV
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Navigating Advertising in the Digital Age
This chapter examines the evolution of advertising, contrasting host-read ads in podcasts with programmatic media in Connected TV. It highlights the authenticity of podcast advertising, while discussing the challenges and effectiveness of programmatic strategies. The importance of a multi-creative approach and a 'test and learn' methodology are emphasized for optimizing advertising campaigns in a fragmented media landscape.
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