AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
10min chapter
Why Programmatic Buying Dominates CTV
MarTech Podcast ™ // Marketing + Technology = Business Growth
Navigating Advertising in the Digital Age
This chapter examines the evolution of advertising, contrasting host-read ads in podcasts with programmatic media in Connected TV. It highlights the authenticity of podcast advertising, while discussing the challenges and effectiveness of programmatic strategies. The importance of a multi-creative approach and a 'test and learn' methodology are emphasized for optimizing advertising campaigns in a fragmented media landscape.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode