103 Creating a Customer Journey with Mike Lackman, CEO of Trade Coffee
Well Made
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Are You Learning by Facing Sometimes With People?
I think the controls that you choose to have are so important. You can't give someone too many of those, otherwise it just gets out of control. And I think it's particularly hard at our stage and that we aren't yet big enough to have invested in an app infrastructure or earned more than 50% engagement on a per coffee basis from people.
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