124. How a Buyer Enablement Approach to Deal Review Improves Forecasting w/Garin Hess
Presales Podcast by Presales Collective
Is Your Buying Process Linear?
A lot of times when I hear about a sales process, it feels very rigid. And so what's your opinion really on equipping your buying coaches, salespeople to be linear in a process that works for the organization? "It is a highly recursive process, the buying process and definitely not linear," he says. 'You know, it eventually has to move along the process, but it is not just moving from stage to stage'
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