
155 Exactly What to Say by Phil M. Jones
The Marketing Book Podcast
00:00
How to Insert Images Into Other People's Minds
Every decision any human makes is made at least twice. And right the decision is first made in their mind, hypothetically, before it's ever made a reality. Our job then becomes as can we insert images into other people's minds? So if i said, just imagine six months on from now, you've found yourself in a situation where your business has grown significantly and you've got an extra hundred thousand fit, what would you be spending the money on? You've brought the future to the present. Correct? But i can also do it with an away motivated thing, too. People leave for potential gain, but they're also more likely to move to avoid a loss, moral.
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