If you feel successful doing a habit, it will have ripple effects. You don't even have to explicitly design for those other habits or things to happen. They seem to happen quite naturally because it's consistent with how you view yourself. So help people do what they already want to do. That's the only thing that works in the long term,. Trying to get people to do stuff they don't want to do does not lead to a true habit.
BJ Fogg is one of the world’s top experts on habits. He is a behavior scientist and the founder and director of the Behavior Design Lab at Stanford University. He is also the New York Times bestselling author of Tiny Habits: The Small Changes That Change Everything, which introduces readers to his breakthrough method for creating lasting behavior change. As a sought-after speaker and consultant, BJ has helped thousands of people transform their lives through habit formation.
BJ joined host Robert Glazer on the Elevate Podcast to discuss why habits are the foundation of all achievement, and how to form the habits needed to reach your full potential.
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