Episode 32: BANT and MEDDIC
Decoding Sales
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How Does It Work?
Medic is a way of talking about how you're using technology. You talk about what meetings you're in, what conversations you're in. How does it come into play? Yeah. And then we can also talk about that as well. I do find that medic has a lot of richness to it. So internally, how this works is if you know who your economic buyer is and you know whoyour champion is... It's going to deploy different tactics to sell each of those constituents. Right.
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