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3min chapter
Zapier: How Lane Scott Jones proved a 454% ROI on content
Content, Briefly
Strategic Reporting and Narrative Building in Content Marketing
This chapter emphasizes the need for ongoing evaluation and reporting in content marketing to frame its value effectively. It advocates for a strategic focus on ROI, collaboration with peers, and adaptive content strategies aligned with business goals.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode