The Most Common Mistakes in Marketing to Seniors Are Generational Differences

The best strategy I know for being paid attention to starts with focusing on who is going to pay attention, rather than the what it is that you want them to pay attention to. There'll be a message to market mismatch one way or the other. One that is an increasingly common mistake has to do with marketing to leading age boomers. The same way you market to 30 or 40-year-olds with marketing to seniors the same way you Market to Leading Age Boomers.