Understanding The Hero's Journey in Storytelling

What if your brand could capture attention like a Hollywood blockbuster?

In this episode of The Futur Podcast, Chris Do sits down with Greg Logan—founder of Narrativity and author of Creating a Blockbuster Brand—to unpack how the world’s most successful movies can teach us how to tell unforgettable brand stories.

Greg explains why the Hero’s Journey works every time, how to define your brand’s quest, and why storytelling—not facts—drives human decision-making. He also shares his four-day process for helping companies transform from forgettable to unforgettable.

Whether you’re a creative entrepreneur, marketer, or business leader, you’ll walk away with practical storytelling frameworks that help you stand out, connect emotionally, and build a brand people love.

What you’ll learn in this episode:

• Greg Logan’s 3 rules of storytelling
• How Hollywood formulas apply to brand storytelling
• Why stories are more persuasive and memorable than facts
• The Hero’s Journey explained (and how to adapt it for business)
• How to avoid the “we’re amazing” trap in branding
• Defining your brand’s quest and why it matters
• Greg’s collaborative process for crafting blockbuster brands in just 4 days

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