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180: How to Avoid a Foreign Fail | Allyson Stewart-Allen

The Leadership Enigma

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Adapting KitKat Bars to Fit Cultural Norms

The speakers discuss Nestle's marketing strategy of creating culturally appropriate versions of their KitKat bars in different countries. They highlight the success of the strawberry and matcha green tea flavors in Japan, as well as the unique packaging suitable for gifting. They emphasize the importance of understanding local preferences and adapting business strategies accordingly.

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