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How Consultants Win BIG Clients (With Big Budgets) With Tom Searcy: Podcast #288

Consulting Success Podcast

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The Importance of Pricing and Fees

Tom Zoellner: Do you internally have a formula that your company uses to figure out the right fee for a given project? How much of that is art? How much is science? Is there an actual mathematical equation? How do you approach coming up with a fee? So, I shouldn't probably be telling you this, but I'm going to tell you anyway. We always, always, always talk about money. If you're redoing culture and et cetera, and you've got a soft answer, no, you have to turn that answer into money.

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