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DEEP WORK - Commented Book
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The Art of Focusing on Goals
In 40x, there are two types of metrics for this purpose: lag measures and lead measures. Lag measures describe the thing you're ultimately trying to improve. Lead measures measure the new behaviors that will drive success on the lag measures. For example, if your goal is to increase customer satisfaction in your bakery, a good lead measure might be the number of customers who receive free samples.
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