Why have we forgotten some of the basics? With Maaike Coppens
VUX World
The Chatbot Case Study
Kate: In customer experience, there's one keyword and that word is experience. I think we're always inclined to run after the newest technology,. It becomes a bit harder than to advocate for user research. And then in the latest evolutions, do we still even need conversation design? Kate: Why have we forgotten some of the basics?
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