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9min chapter
#12: Michael Sacca – Building an agency, launching software products, choosing a job, and maintaining creative outlets
Creator Science – Learn from today's top content creators
Building Trust and Attracting Big Clients
This chapter explores how the speaker was able to secure big name clients like Kobe Bryant, Scholastic, and GE by leveraging their work with Kobe Bryant and a local Mac store, and positioning themselves as having a niche skill set. They also discuss the strategy behind building their agency and launching software products, emulating successful companies like Basecamp. Additionally, they highlight the challenges of hiring in an agency setting compared to hiring for a product.
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