Pre-Launch Strategies for Online Course Selling

This chapter delves into the importance of pre-launch activities in selling an online course, detailing a five-step process involving pre-launch emails, live teaching sessions, gathering feedback, and filming the course. It emphasizes pricing the live version at a discount, engaging with participants for insights, and gathering feedback post-live training. The strategy also involves over-delivering bonus content based on audience questions to enhance the course offering and stimulate action-taking.