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Instagram co-founders team up for new startup + Magic Spoon’s Gabi Lewis | E1669
This Week in Startups
Are You in the Cereal Aisle?
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I think it has to be interesting to look at what was the best selling cereal five or 10 years ago. And whether there was a certain woman where honey nut and those more slightly less sweet but still obviously sweet flavor sort of to cover. What we wanted to do was create cereal that's like legitimately healthy, right? There were routine cereals before us, but many of them took three grams of protein and made it four or five grams of protein.
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