2min chapter

How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem cover image

75: User Personas

How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem

CHAPTER

Build a Zero to One Product

Sumia: I want our product executives and leaders here in the audience to tear me apart if this is not worthy of it but when you're building a zero to one product you have to have that persona in mind who you're building for. You have to align your whole team together and build trust that you know what the P0 features and problems to solve are and avoid and wait for P1 problems till after you've built your MVP. The fourth word Jeff is trust trust that I know what I'm doing that's right folks trust is the final word  I had something ready with those three words man now you're going to throw some some ambiguity here, he says. Sumia

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